The right way to arrange and use a CRM to run your VC fundraising course of

Utilizing the precise instrument for the job could make life quite a bit simpler, and fundraising is already laborious sufficient with out having to push that boulder uphill. Buyer Relationship Administration (CRM) software program isn’t only for managing buyer relationships anymore. Increasingly startups are leveraging CRM methods to streamline their investor relations.

So, how do you arrange a CRM system for monitoring and following up with buyers? Right here’s a step-by-step information:

Select a CRM system

Not all CRM methods are created equal. It’s good to select one that matches your startup’s wants. Search for a system that means that you can section your contacts, monitor interactions, set reminders for follow-ups, and generate reviews.

Some common CRM methods for startups embody Salesforce, HubSpot, and Zoho CRM. Personally, I’ve been utilizing a free model of Hubspot for years, however it is best to discover no matter works for you.

Create your ‘levels’

After getting your CRM system in place, step one is to section your buyers. You would possibly categorize them primarily based on how a lot they make investments, their business focus, their geographic location, or their function within the funding agency.

The objective is to group your buyers in a manner that is smart in your startup and means that you can tailor your communications successfully.

I usually create the next levels: